Final Reflection
My essential questions before starting the project were: What marketing strategies play large roles in art museum function? Are the behind-the-scenes of museums something the public should know more about? How do you get artists to want to be featured at your museum? What makes moCa's exhibitions successful (or not)? To start, there are SO many marketing strategies that play into how an art museum functions and attracts visitors. I learned that first of all, the moCa building itself is an attraction. Farshid Moussavi was the architect for this building. If the building itself wasn’t such a spectacle, moCa may not draw as much attention as it does. Second, the social media and marketing team works quite hard to draw an audience for every show, event, and gathering. I am impressed with the work that goes into editing and refining marketing materials. DJ let me help him edit some marketing materials for the upcoming show, and the attention to detail even before the materi...